{"id":10962,"date":"2017-12-15T13:49:14","date_gmt":"2017-12-15T13:49:14","guid":{"rendered":"http:\/\/hpp-consulting.paul\/?page_id=10962"},"modified":"2019-10-01T13:03:48","modified_gmt":"2019-10-01T13:03:48","slug":"marketing-en","status":"publish","type":"page","link":"https:\/\/www.hpp-relaunch.tqr.io\/en\/expertise\/marketing-en\/","title":{"rendered":"Marketing"},"content":{"rendered":"<div id=\"pl-10962\" class=\"panel-layout\"><div id=\"pg-10962-0\" class=\"panel-grid panel-has-style\"><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-10962-0\" style=\"padding: 0px 0; \" data-stretch-type=\"full-stretched\" data-overlay=\"true\" data-overlay-color=\"#000000\"><div id=\"pgc-10962-0-0\" class=\"panel-grid-cell\"><div id=\"panel-10962-0-0-0\" class=\"so-panel widget widget_soliloquy soliloquy panel-first-child panel-last-child\" data-index=\"0\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-0-0-0\"><div class=\"soliloquy-outer-container\" data-soliloquy-loaded=\"0\"><div aria-live=\"polite\" id=\"soliloquy-container-12945\" class=\"soliloquy-container soliloquy-transition-fade soliloquy-fade soliloquy-controls-active soliloquy-arrows-active  soliloquy-theme-base no-js\" style=\"max-width:1960px;margin:0 auto 20px;max-width:100%;max-height:none;\"><ul id=\"soliloquy-12945\" class=\"soliloquy-slider soliloquy-slides soliloquy-wrap soliloquy-clear\"><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-1 soliloquy-id-13257 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img decoding=\"async\" id=\"soliloquy-image-13257\" class=\"soliloquy-image soliloquy-image-1\" src=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/Marketing_Slider_en.png\" alt=\"Marketing_Slider_en\"><\/li><\/ul><\/div><noscript><div class=\"soliloquy-no-js\" style=\"display:none;visibility:hidden;height:0;line-height:0;opacity:0;\"><img decoding=\"async\" class=\"soliloquy-image soliloquy-no-js-image skip-lazy\" src=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/Marketing_Slider_en.png\" alt=\"Marketing_Slider_en\"><\/div><\/noscript><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-10962-1\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10962-1\"><div id=\"pgc-10962-1-0\" class=\"panel-grid-cell\"><div id=\"panel-10962-1-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"1\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-1-0-0\"><h3 class=\"widget-title\">Marketing<\/h3>\t\t\t<div class=\"textwidget\"><\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10962-2\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10962-2\"><div id=\"pgc-10962-2-0\" class=\"panel-grid-cell\"><div id=\"panel-10962-2-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"2\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-2-0-0\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify;\">The area of Marketing is steadily increasing in complexity and multifaceted nature. Rapidly changing <strong>customer needs<\/strong> as well as the evolution and growth of <strong>communication channels<\/strong> lead to the necessity of looking at individual marketing areas in a coherent manner. Whether in projects that are geared towards a specific subarea or in the optimal <strong>interaction of the 7 P&rsquo;s<\/strong> &ndash; a successful combination results in synergy effects so that a set goal can be achieved in the best possible way.<\/p>\n<p style=\"text-align: justify;\">At HPP we use <strong>our enthusiasm for marketing<\/strong> to apply creativity and competence for developing future-oriented marketing strategies and concepts for your company. The combination of<strong>analytical<\/strong> and <strong>in-depth customer knowledge<\/strong> enables our consultants to holistically view current challenges to generate growth for your business.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-10962-2-1\" class=\"panel-grid-cell\"><div id=\"panel-10962-2-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"3\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-2-1-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Marketing_Mood.png\" rel=\"lightbox\" data-title=\"Bildunterschrift\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><br>\n<img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Marketing_Mood.png\"><br>\n<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10962-3\" class=\"panel-grid panel-has-style\"><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-10962-3\" style=\"padding: 0px 0; \" data-stretch-type=\"full\" data-overlay=\"true\" data-overlay-color=\"#000000\"><div id=\"pgc-10962-3-0\" class=\"panel-grid-cell\"><div id=\"panel-10962-3-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"4\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-3-0-0\"><h3 class=\"widget-title\">Service portfolio<\/h3>\t\t\t<div class=\"textwidget\"><\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10962-4\" class=\"panel-grid panel-has-style\"><div class=\"siteorigin-panels-stretch mob-pad-15 panel-row-style panel-row-style-for-10962-4\" style=\"padding: 0px 0; \" data-stretch-type=\"full\" data-overlay=\"true\" data-overlay-color=\"#000000\"><div id=\"pgc-10962-4-0\" class=\"panel-grid-cell\"><div id=\"panel-10962-4-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"5\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"widget_text panel-widget-style panel-widget-style-for-10962-4-0-0\"><div class=\"textwidget custom-html-widget\"><ul style=\"list-style-type:square;\">\n<li><span>Product<\/span><\/li>\n<li><span>Price<\/span><\/li>\n<li><span>Place<\/span><\/li>\n<li><span>Promotion<\/span><\/li>\n<li><span>People<\/span><\/li>\n  <\/ul><\/div><\/div><\/div><\/div><div id=\"pgc-10962-4-1\" class=\"panel-grid-cell\"><div id=\"panel-10962-4-1-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"6\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"widget_text panel-widget-style panel-widget-style-for-10962-4-1-0\"><div class=\"textwidget custom-html-widget\"><ul style=\"list-style-type:square;\">\n<li><span>Physical evidence<\/span><\/li>\n<li><span>Processes<\/span><\/li>\n<li><span>Market and competition<\/span><\/li>\n<li><span>Brand communication<\/span><\/li>\n<li><span>Branding<\/span><\/li>\n  <\/ul><\/div><\/div><\/div><\/div><div id=\"pgc-10962-4-2\" class=\"panel-grid-cell\"><div id=\"panel-10962-4-2-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"7\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"widget_text panel-widget-style panel-widget-style-for-10962-4-2-0\"><div class=\"textwidget custom-html-widget\"><ul style=\"list-style-type:square;\">\n<li><span>CRM<\/span><\/li>\n<li><span>Customer Journey \/ Touchpoints<\/span><\/li>\n<li><span>Customer segmentation<\/span><\/li>\n<li><span>Trends \/ Future scenarios<\/span><\/li>\n<li><span>Optimization processes<\/span><\/li>\n  <\/ul><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-10962-5\" class=\"panel-grid panel-has-style\"><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-10962-5\" style=\"padding: 0px 0; \" data-stretch-type=\"full\" data-overlay=\"true\" data-overlay-color=\"#000000\"><div id=\"pgc-10962-5-0\" class=\"panel-grid-cell\"><div id=\"panel-10962-5-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"8\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-5-0-0\"><h3 class=\"widget-title\">Trending Topics<\/h3>\t\t\t<div class=\"textwidget\"><\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10962-6\" class=\"panel-grid panel-has-style\"><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-10962-6\" style=\"padding: 0px 0; \" data-stretch-type=\"full\" data-overlay=\"true\" data-overlay-color=\"#000000\"><div id=\"pgc-10962-6-0\" class=\"panel-grid-cell\"><div id=\"panel-10962-6-0-0\" class=\"so-panel widget widget_soliloquy soliloquy panel-first-child panel-last-child\" data-index=\"9\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-6-0-0\"><div class=\"soliloquy-outer-container soliloquy-carousel\" data-soliloquy-loaded=\"0\"><div aria-live=\"polite\" id=\"soliloquy-container-14375\" class=\"soliloquy-container soliloquy-transition-ticker soliloquy-slide-ticker soliloquy-arrows-active  soliloquy-theme-base no-js\" style=\"max-width:1960px;margin:0 auto 20px;max-width:100%;max-height:none;\"><ul id=\"soliloquy-14375\" class=\"soliloquy-slider soliloquy-slides soliloquy-wrap soliloquy-clear\"><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-1 soliloquy-id-10751 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><a href=\"http:\/\/hpp-consulting.paul\/uploads\/20171017_TelcoTeaser_v1.6.pdf\" class=\"soliloquy-link\" title=\"180327_Telko-Brochure_square\" target=\"_blank\"><img decoding=\"async\" id=\"soliloquy-image-10751\" class=\"soliloquy-image soliloquy-image-1\" src=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/180327_Telko-Brochure_square-8.jpg\" alt=\"180327_Telko-Brochure_square\" data-soliloquy-src-mobile=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/180327_Telko-Brochure_square-8.jpg\"><\/a><div class=\"soliloquy-caption soliloquy-caption-bottom soliloquy-caption-mobile\"><div class=\"soliloquy-caption-inside\">Telecommunication Teaser<\/div><\/div><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-2 soliloquy-id-10752 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><a href=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Teaser-Automotive-2017.pdf\" class=\"soliloquy-link\" title=\"180327_Automotive Teaser_square\" target=\"_blank\"><img decoding=\"async\" id=\"soliloquy-image-10752\" class=\"soliloquy-image soliloquy-image-2\" src=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/180327_Automotive-Teaser_square-8.jpg\" alt=\"180327_Automotive Teaser_square\" data-soliloquy-src-mobile=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/180327_Automotive-Teaser_square-8.jpg\"><\/a><div class=\"soliloquy-caption soliloquy-caption-bottom soliloquy-caption-mobile\"><div class=\"soliloquy-caption-inside\">Automotive-Teaser<\/div><\/div><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-3 soliloquy-id-10753 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><a href=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/20171129-Smart-Living-2_0.pdf\" class=\"soliloquy-link\" title=\"180327_Smart Living_square\" target=\"_blank\"><img decoding=\"async\" id=\"soliloquy-image-10753\" class=\"soliloquy-image soliloquy-image-3\" src=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/180327_Smart-Living_square-8.jpg\" alt=\"180327_Smart Living_square\" data-soliloquy-src-mobile=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/180327_Smart-Living_square-8.jpg\"><\/a><div class=\"soliloquy-caption soliloquy-caption-bottom soliloquy-caption-mobile\"><div class=\"soliloquy-caption-inside\">Smart Living 2.0<\/div><\/div><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-4 soliloquy-id-10754 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><a href=\"http:\/\/hpp-consulting.paul\/uploads\/20180206-After-Sales-der-Zukunft.pdf\" class=\"soliloquy-link\" title=\"180206_After-Sales der Zukunft_squared\" target=\"_blank\"><img decoding=\"async\" id=\"soliloquy-image-10754\" class=\"soliloquy-image soliloquy-image-4\" src=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/180206_After-Sales-der-Zukunft_squared-8.png\" alt=\"180206_After-Sales der Zukunft_squared\" data-soliloquy-src-mobile=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/180206_After-Sales-der-Zukunft_squared-8.png\"><\/a><div class=\"soliloquy-caption soliloquy-caption-bottom soliloquy-caption-mobile\"><div class=\"soliloquy-caption-inside\">After-Sales of the future<\/div><\/div><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-5 soliloquy-id-10756 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><a href=\"http:\/\/hpp-consulting.paul\/uploads\/20171129-Aktivierung-von-Absatzpotenzialen.pdf\" class=\"soliloquy-link\" title=\"171206_Aktivierung von Absatzpotenzial\" target=\"_blank\"><img decoding=\"async\" id=\"soliloquy-image-10756\" class=\"soliloquy-image soliloquy-image-5\" src=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/171206_Aktivierung-von-Absatzpotenzial-8.jpg\" alt=\"171206_Aktivierung von Absatzpotenzial\" data-soliloquy-src-mobile=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/171206_Aktivierung-von-Absatzpotenzial-8.jpg\"><\/a><div class=\"soliloquy-caption soliloquy-caption-bottom soliloquy-caption-mobile\"><div class=\"soliloquy-caption-inside\">Activation of sales potential<\/div><\/div><\/li><\/ul><\/div><noscript><div class=\"soliloquy-no-js\" style=\"display:none;visibility:hidden;height:0;line-height:0;opacity:0;\"><img decoding=\"async\" class=\"soliloquy-image soliloquy-no-js-image skip-lazy\" src=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/180327_Telko-Brochure_square-8.jpg\" alt=\"180327_Telko-Brochure_square\"><img decoding=\"async\" class=\"soliloquy-image soliloquy-no-js-image skip-lazy\" src=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/180327_Automotive-Teaser_square-8.jpg\" alt=\"180327_Automotive Teaser_square\"><img decoding=\"async\" class=\"soliloquy-image soliloquy-no-js-image skip-lazy\" src=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/180327_Smart-Living_square-8.jpg\" alt=\"180327_Smart Living_square\"><img decoding=\"async\" class=\"soliloquy-image soliloquy-no-js-image skip-lazy\" src=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/180206_After-Sales-der-Zukunft_squared-8.png\" alt=\"180206_After-Sales der Zukunft_squared\"><img decoding=\"async\" class=\"soliloquy-image soliloquy-no-js-image skip-lazy\" src=\"https:\/\/www.hpp-relaunch.tqr.io\/uploads\/171206_Aktivierung-von-Absatzpotenzial-8.jpg\" alt=\"171206_Aktivierung von Absatzpotenzial\"><\/div><\/noscript><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-10962-7\" class=\"panel-grid panel-has-style\"><div class=\"siteorigin-panels-stretch mob-pad-0 panel-row-style panel-row-style-for-10962-7\" style=\"padding: 15px 0; \" data-stretch-type=\"full\" data-overlay=\"true\" data-overlay-color=\"#000000\"><div id=\"pgc-10962-7-0\" class=\"panel-grid-cell panel-grid-cell-empty\"><\/div><div id=\"pgc-10962-7-1\" class=\"panel-grid-cell panel-grid-cell-mobile-last\"><div id=\"panel-10962-7-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"10\"><div style=\"text-align: center;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-7-1-0\"><h3 class=\"widget-title\">CONTACT<\/h3>\t\t\t<div class=\"textwidget\"><p>Do you have any questions or would you like to contact us?<\/p>\n<p>We are looking forward to receiving your inquiry by telephone +49 (0) 69 66 88 500<br>\nor <a href=\"mailto:hpp@hpp-consulting.de\">by e-mail<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-10962-7-2\" class=\"panel-grid-cell panel-grid-cell-empty\"><\/div><\/div><\/div><div id=\"pg-10962-8\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10962-8\"><div id=\"pgc-10962-8-0\" class=\"panel-grid-cell\"><div id=\"panel-10962-8-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"11\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-8-0-0\"><h3 class=\"widget-title\">References<\/h3>\t\t\t<div class=\"textwidget\"><\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10962-9\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10962-9\"><div id=\"pgc-10962-9-0\" class=\"panel-grid-cell\"><div id=\"panel-10962-9-0-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"12\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-9-0-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/development-of-brand-images\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Shutterstock_561468493.jpg\"><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-10962-9-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"13\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-9-0-1\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify;\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/development-of-brand-images\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6400;\"><strong>Development of brand image<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify;\">To ensure a consistent 3D brand image around the world, we have developed a fully filled brand mission statement for a automotive manufacturer.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/development-of-brand-images\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-10962-9-1\" class=\"panel-grid-cell\"><div id=\"panel-10962-9-1-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"14\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-9-1-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/expansion-of-a-dealer-network\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Shutterstock_5890944012.jpg\"><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-10962-9-1-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"15\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-9-1-1\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/expansion-of-a-dealer-network\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6400;\"><strong>Expansion of dealer network<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify\">As project manager, we supported the expansion of the dealer network of a cable network operator so that six new retail shops could be completed on schedule.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/expansion-of-a-dealer-network\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-10962-9-2\" class=\"panel-grid-cell\"><div id=\"panel-10962-9-2-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"16\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-9-2-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/new-workshop-format-for-older-vehicles\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Werkstattformat.jpg\"><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-10962-9-2-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"17\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-9-2-1\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify\"><a href=\"http:\/\/hpp-consulting.paul\/projects\/neues-werkstattformat-fuer-aeltere-fahrzeuge\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6400;\"><strong>New workshop format for older vehicles<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify\">For a car manufacturer, we conceptually developed a new workshop format for older vehicles and rolled it out in 20 markets.<\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/hpp-consulting.paul\/projects\/neues-werkstattformat-fuer-aeltere-fahrzeuge\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10962-10\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10962-10\"><div id=\"pgc-10962-10-0\" class=\"panel-grid-cell\"><div id=\"panel-10962-10-0-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"18\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-10-0-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/introduction-of-an-integrated-it-after-sales-platform\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Shutterstock_626288384.jpg\"><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-10962-10-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"19\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-10-0-1\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/introduction-of-an-integrated-it-after-sales-platform\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6400;\"><strong>Introduction of an integrated IT after-sales platform<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify\">We implemented the project management for the introduction of an integrated IT after-sales platform at two pilot dealers in China.<\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/hpp-consulting.paul\/projects\/einfuehrung-einer-integrierten-it-after-sales-plattform\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-10962-10-1\" class=\"panel-grid-cell\"><div id=\"panel-10962-10-1-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"20\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-10-1-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/tv-full-digitization\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Shutterstock_703554541.jpg\"><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-10962-10-1-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"21\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-10-1-1\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/tv-full-digitization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6400;\"><strong>TV full digitization<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify\">We piloted the TV full digitization of a cable network provider and then rolled it out.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/tv-full-digitization\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-10962-10-2\" class=\"panel-grid-cell\"><div id=\"panel-10962-10-2-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"22\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-10-2-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/development-of-trade-fair-concept\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Shutterstock_547395022.jpg\"><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-10962-10-2-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"23\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-10-2-1\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/development-of-trade-fair-concept\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6400;\"><strong>Development fair concept<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify\">For our customer from the telecommunications industry, we have developed an innovative trade fair concept.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/development-of-trade-fair-concept\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10962-11\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10962-11\"><div id=\"pgc-10962-11-0\" class=\"panel-grid-cell\"><div id=\"panel-10962-11-0-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"24\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-11-0-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/strategic-reorientation-of-a-leading-industry-event\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Shutterstock_255838942.jpg\"><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-10962-11-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"25\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-11-0-1\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/strategic-reorientation-of-a-leading-industry-event\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6400;\"><strong>Strategic realignment of an industry leading event<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify\">We have strategically and conceptually realigned a leading European industry leading event for the organizing German trade association.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/strategic-reorientation-of-a-leading-industry-event\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-10962-11-1\" class=\"panel-grid-cell\"><div id=\"panel-10962-11-1-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"26\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-11-1-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/sales-increase-in-retail\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Shutterstock_181606622.jpg\"><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-10962-11-1-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"27\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-11-1-1\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/sales-increase-in-retail\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6400;\"><strong>Sales increase in Retail<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify\">We have developed a program of measures aimed at increasing the sales of accessories and collections in retail and preparing for their implementation.<\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/hpp-consulting.paul\/projects\/absatzsteigerung-im-retail\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-10962-11-2\" class=\"panel-grid-cell\"><div id=\"panel-10962-11-2-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"28\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-11-2-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/pricing-for-service-contracts\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/shutterstock_534346309.jpg\"><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-10962-11-2-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"29\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-11-2-1\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/pricing-for-service-contracts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6400;\"><strong>Pricing for service contracts<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify\">We have developed a pricing strategy for service contracts for a car manufacturer and implemented them in an operable pricing tool.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/pricing-for-service-contracts\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10962-12\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10962-12\"><div id=\"pgc-10962-12-0\" class=\"panel-grid-cell\"><div id=\"panel-10962-12-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"30\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10962-12-0-0\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: right\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/expertise\/references\/\"><strong>&hellip;all References<\/strong><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing The area of Marketing is steadily increasing in complexity and multifaceted nature. Rapidly changing customer needs as well as the evolution and growth of communication channels lead to the necessity of looking at individual [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":10353,"menu_order":57,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_front-page.php","meta":{"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hpp-relaunch.tqr.io\/en\/wp-json\/wp\/v2\/pages\/10962"}],"collection":[{"href":"https:\/\/www.hpp-relaunch.tqr.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hpp-relaunch.tqr.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hpp-relaunch.tqr.io\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hpp-relaunch.tqr.io\/en\/wp-json\/wp\/v2\/comments?post=10962"}],"version-history":[{"count":10,"href":"https:\/\/www.hpp-relaunch.tqr.io\/en\/wp-json\/wp\/v2\/pages\/10962\/revisions"}],"predecessor-version":[{"id":14560,"href":"https:\/\/www.hpp-relaunch.tqr.io\/en\/wp-json\/wp\/v2\/pages\/10962\/revisions\/14560"}],"up":[{"embeddable":true,"href":"https:\/\/www.hpp-relaunch.tqr.io\/en\/wp-json\/wp\/v2\/pages\/10353"}],"wp:attachment":[{"href":"https:\/\/www.hpp-relaunch.tqr.io\/en\/wp-json\/wp\/v2\/media?parent=10962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}